#NameIt – Penile Cancer Campaign
The Urology Foundation has launched a bold #NameIt campaign to spark conversations about penile cancer.
#NameIt
Check out our campaign site nameit.theurologyfoundation.org
Download our toolkits for information on how you can get involved and help us Name It and Tackle It!
Hear from our ambassador Sir Stephen Fry, about why this is such an important campaign:
Campaign information
In March 2026, The Urology Foundation are leading on a penile cancer awareness raising campaign that will push the boundaries to destigmatise a men’s health issue that is often overlooked and rarely spoken about.
The campaign has been created in partnership with the health communications agency, Avalere Health.
We know that penile cancer is one of the least known and least talked about cancers. It is a rare cancer and initial symptoms can be misdiagnosed as a dermatology issue.
When caught early, it can be treated; however, many men are diagnosed late meaning they lose the organ in part or completely. This has a profound impact on their mental and physical health. Getting men talking about penile health and recognising that penile cancer exists is the first step to improving outcomes.
Research suggests that 80% of men have a nickname for their penis but that only 10% have heard about penile cancer and its symptoms.
This campaign centres on the use of humour and conversation to break down stigma and encourage men to talk openly about penile health. This playful campaign acts as a light-hearted entry point into a more serious conversation. It aims to encourage men to get better acquainted with their penis to help them look after it.
Given the recent launch of the Men’s Health Strategy, this campaign offers a timely opportunity to amplify national priorities around men’s awareness, early diagnosis, and health-seeking behaviour.
Name it
Girth Vader. Ickle Pickle. Willy Wonky. The Leaning Tower of Peter … the list goes on and on.
Know it
Understand the risk factors
760 people in the UK are diagnosed with penile cancer every year. It’s rare but it’s on the rise.
Most cases are seen in men aged over 50 but an increasing number of younger people are now being diagnosed and should be aware of the signs and symptoms.
The exact cause of penile cancer is not fully understood, but there are some factors, such as having HPV or smoking, that can increase the chance of developing it.
Tackle it
Learn what to look out for and what to do
Talk to your doctor or a healthcare professional as soon as possible, if you notice any of the following symptoms:
- A rash on your penis
- A growth, ulcer or lump on your penis
- Swelling
- Bleeding from your penis or under your foreskin
- Discharge – sometimes smelly
- Your foreskin changing colour
- Any lumps or bumps around your groin area
Check out the campaign here.
